May 9th, 2013
Journal X: Not so Subtle Marketing Messages
Eric Lindley, MD
My 3-year-old daughter helps me see the influence of pharma on research.
September 19th, 2012
An Ad That Doesn’t Tell the Entire Story — Part 2: Niaspan
Harlan M. Krumholz, MD, SM
A print ad for Niaspan focuses only on how it raises HDL-cholesterol levels, with no mention of the lack of benefit in improving outcomes.
September 11th, 2012
Advertising That Falls Short — Part 1: Omega-3 Fatty-Acid Supplements
Harlan M. Krumholz, MD, SM
What is the role of a clinician in putting misleading ads in context for patients?